The advertisers actually know everything about a person before selling them their product. They sell what they think the customer would want based on the apps they have, what they buy at the supermarket, what pictures they have on social media, and who they follow on social media. Based on this, not only can they judge what to sell the person, but also they can do door to door polls. This way, they can appeal to your wants based on what you buy.
Another interesting thing in this movie were the "cool hunters." These people go to kids houses and just take notes on what they like. They also make sure to find out what the kids own. By doing this, the advertisers can predict what will be cool next. They can also find out who is cool and have those people, as they are in college, throw parties and hand out fliers for their products.
I think it is a little odd how adults are trying to understand the teenage brain is so much depth. I feel like you really need to be a teenager to really understand what a teenager is thinking. Especially with what is cool and not cool. Going along with this, teenagers aren't just some off species that should be grouped as one. There are different cult like groups of teenagers which is still to hard for some adults to understand I believe.
ReplyDeleteI think the main reason advertisers have a hard time appealing to teens is because once adults find out a new "trend", something better has probably come along and the trend is no longer cool. Also once the adults are in on it, it is also no longer cool.
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